Brand


Brand Building

Brand Building

It all starts with an idea.

Think about your favorite product. It may be a handy phone app or a multifunctional kitchen appliance – either way, it all started with a simple thought: "Wouldn't it be great if…?"

All products have the same humble beginnings. It's the steps that follow that can either transform that idea into a winning product or a complete flop. Which path will your idea follow?

Have you ever noticed that some brands seem to hit home runs with every single product introduction? At the mere mention of a launch, people start preparing to camp out on the streets just so they could be among the first to have the next best thing.

Are these companies just lucky? Of course not. They established a strong presence, and then tailored each product to match their vision. They looked before they leapt. They did the work upfront, so each product could have the best possible chance for survival in a competitive marketplace.

They created a brand.

Many entrepreneurs make the mistake of jumping straight from idea to implementation, but that can be a little hasty. If you develop your product before your brand, you could be in for a rocky road.



QuickWit Can Help

If you have a product idea, not only can we help you turn your vision into a strong brand, but we can help you carry your branding efforts through every stage of the process.

Even if you’ve passed the idea phase, it’s not too late to establish your brand. The situation does present a few unique challenges, but it can (and should) be done anyway. It’s that important to present a unified image to the customer across all channels.

Let’s get started by talking more about your idea or company. We’ll discuss who your customers are and/or who you want them to be. We’ll create a logo and catchy tagline and a specially selected color palette that defines your company philosophy and we’ll give your brand a voice (with clever copywriting).

We’ll help you carry each of these elements forward into every channel – print, web, email, etc.

So, regardless of where you are in development, give us a call – QuickWit can help!


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